Domain insights: branding, new gTLDs and the .com market

Practical articles on choosing and investing in domain names, from premium .com value to the rise of .now, .ing, .art, .new and .si.

Arrow from .ai to .si next to a wireframe globe, representing the Super Intelligence domain

.siOct 24, 20267 min read

.SI Domain: The Global Rise of the Super Intelligence Era

Slovenia’s country-code domain picked up a second meaning in 2026: Super Intelligence. Inside the registration surge, who is buying, and whether .si could become the next .ai.

Neural network diagram of connected nodes representing artificial intelligence

AIDec 4, 20252 min read

Artificial Intelligence: Transforming Today and Shaping Tomorrow Through an AI Evolution Hub

AI is reshaping every industry. Why a central hub for research, governance, skills and startups could guide that change responsibly.

.com in the centre surrounded by new gTLDs including .ai, .app, .now, .xyz and .io

New gTLDsDec 2, 20252 min read

The Rise of New gTLDs: Are They Finally Overtaking .COM?

Not yet, but they are redefining the market. How .ai, .app, .xyz and .now coexist with .com, and what that means for investors.

Grid of almost entirely filled squares labelled .com 160M+, showing .com saturation

.comDec 2, 20252 min read

The Saturation of the .com Era: Why the Internet’s Oldest TLD Is Running Out of Space

With over 160 million registrations, premium .com names are mostly gone and prices keep rising. What that means for new brands.

Clock face with the .now domain extension at its centre

.nowDec 2, 20252 min read

The Rapid Rise of .now: How a New TLD Is Shaping the Future of Online Branding

Backed by Amazon Registry, .now puts the call to action inside the URL. Why brands and investors are paying attention.

Tiles showing the new domain extensions .now, .ing, .art, .new, .ai and .xyz

New gTLDsOct 28, 20252 min read

The Increasing Trend of Adopting New TLD Domains like .Now, .ing, .art, .new

New extensions are redefining online identity. Why startups, artists and innovators are choosing .now, .ing, .art and .new.

Gold star badge labelled premium on a blue background

Premium domainsOct 25, 20252 min read

The Importance of a Premium Domain Name for Your Business Success

From first impressions to brand protection and ROI, ten reasons a premium domain is one of the smartest investments a business can make.

Rising bar chart with a gold trend line, illustrating business growth from a premium domain

Premium domainsOct 25, 20252 min read

Why Premium Domain Names Are Necessary for Business Growth

A premium domain is a strategic asset: instant trust, better recall, SEO lift and long-term value that can appreciate over time.

Browser window with a short .com address bar, illustrating a good domain name

BrandingOct 25, 20253 min read

Why a Good Domain Name is Crucial for Your Business

Your domain is your brand identity, your first impression and a marketing asset. The right one builds credibility, helps SEO and makes you easy to find.